This concession pitch is located on Runton Road Car Park in Cromer. The site is off the route of the Norfolk coastal footpath. Vehicle access is through the main entrance of the car park on Runton Road.


The pitch is available for up to 3 years.

The pitch is in the east boundary of the car park on a grassed area next to the tarmacked car park. Access to the beach is located nearby.

Ice cream businesses will not be considered for this pitch.

View the site plan

The licence will commence 1 April 2024.

Site restrictions


The pitch is not serviced.


The following business types will not be considered for this pitch:

  • ice cream
  • fish and chips
  • alcohol sales

Hot food businesses are considered the most suitable for this pitch.

Operating hours

Operating hours are restricted to the following daily times:

  • open at 5pm
  • close at 10pm

Height barrier

There is a height barrier to get into the car park. Applicants may wish to consider this if removing their unit from the pitch on a daily basis.

Costs to consider


We will consider offers above £3,000 per annum.


The council does not intend to charge VAT on the rent.


The operator must provide bins for customers at this site. One of the following waste options must be arranged:

  • a commercial waste service for collection onsite
  • a waste carrier licence for businesses to dispose of their waste offsite

Business rates

The pitch will be subject to business rates payments, unless the operator qualifies for small business rate relief.


If the operator needs a second vehicle onsite, it will need to display a valid parking ticket or season ticket.

How to apply

Use the application form to submit your expression of interest for this pitch.

Please email completed forms to Estates@north-norfolk.gov.uk

Before a new lease is given, the council will require the following:

  • Identity information such as government photo ID or driving licence.
  • Proof of home address, such as a personal bank statement or utility bill.

Closing date

Applications are due by 9am on Wednesday 31 January 2024.


The pitch is available to view at anytime as it is a public space.




01263 516337