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Date published: 13th July 2016

The Great British High Street competition recognises steps being taken to revive, adapt and diversify the nation’s high streets and is an opportunity for businesses, community groups and volunteers to learn from experts.

Last year’s competition, run by the Department for Communities and Local Government, saw a record-breaking 230 entries and attracted over 200,000 public votes. With new categories and new prizes, including the chance to win up to £ 10,000 each, the organisers expect even more entries this year.

North Norfolk District Cllr Nigel Dixon Cabinet Member for Business and Economic Development said: “I would urge everyone to get involved to showcase the hard work of our local communities in keeping North Norfolk’s high streets thriving.

“We have so many great independent shops and businesses making our district a superb place to live, trade and shop.  This is a great opportunity for that to be recognised and for businesses-owners, managers and employees to be supported."

As well as the cash prize, winners will also receive dedicated support and mentoring from industry experts that could range from one-to-one coaching to advice on digital marketing.

The 2016 Great British High Street competition is in its third year. The 9 competition categories are:

  • Best City Centre High Street
  • Best Town Centre High Street
  • Best Market Town High Street (small)
  • Best Market Town High Street (large)
  • Best Coastal Community High Street
  • Best Village High Street
  • Best Local Centre - precinct or parade of shops
  • Best London High Street
  • Rising Star - to recognise towns that are turning fortunes around

The 4 competition categories for individuals are:

  • Best Store Manager or Employee from a National Retailer / Organisation
  • Best Store Manager or Employee from an Independent / Small Business
  • Best Market Manager, Operator, Farmer or Trader
  • Best under 25 year old, manager or employee from a high street business

Nominations are now open across England, Wales and Scotland. The top 3 shortlisted in each category will be announced in October. They will then go through to a public online vote and be visited by the Future High Streets Forum judging panel made up of industry leaders from across retail, property and business. The deadline for entries is Friday, 9 September 2016.

The Great British High Street competition is run by the Department for Communities and Local Government and sponsored by Boots, the British Council of Shopping Centres, Ellandi, Holland and Barratt, Marks and Spencer, the Post Office and Wilko.


Last updated: 20th April 2018