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Date published: 6th October 2016

Swimming sessions for women only have been held since March this year at Victory Swim & Fitness Centre in North Walsham. The Friday morning sessions, part of the national This Girl Can campaign, have attracted up to 20 women per week.

The campaign, developed by Sport England and a wide range of partnership organisations, is a celebration of active women.

Victory is run by Places for People Leisure and owned by North Norfolk District Council.

Cllr Becky Palmer Cabinet Member for Health and Wellbeing said: “It’s great to see these sessions are getting women and girls to the pool. It’s all about giving women opportunities to enjoy sports and exercise, whether very gentle or full-on, in a low-pressure environment.

“There can be lots of different reasons why someone might not feel comfortable about exercising or about swimming, but this campaign is proving some of those barriers to exercising can be removed. We want to encourage and celebrate woman doing exercise – whatever their level.”

The women-only sessions take place Friday mornings from 9-10am at Victory Swim & Leisure Centre and cost £4.90 per session (the cost of a normal swim).

They are designed for women or girls of any age who want to exercise but may not usually take part in sport or exercise, feel self-conscious or can feel intimidated by sports-centred environments.

Stuart Jardine, General Manager at Victory Swim & Fitness Centre said: “We are so pleased at how these sessions have grown, and that Places for People were able to secure this funding.

“From the moment ladies arrive at the pool, we want their experience to begin. We have considered every detail. Our friendly staff make sure everyone is shown where to go and make sure participants feel settled and comfortable.

“The sessions are relaxed, and fun, and a great way to start your day. The feedback has been amazing, This Girl Can Swim has certainly had a positive impact on these ladies’ wellbeing".  

A trained activator is always on hand to greet participants at the sessions, guide them through how to get the most out of the swim session and is present throughout.

Participants can wear swimsuits, fitted tee-shirts and Lycra-based leggings. And there’s no need to book.


Last updated: 7th November 2016