Cromer from the pier.jpg

Date published: 26th September 2016

North Norfolk’s popularity as a tourist destination is booming with day trippers and people enjoying ‘staycations’ boosting the region’s economy. That’s the verdict from the latest tourism report.

The Destination Research report on the Economic Impact of Tourism for 2015 released this month shows that in north Norfolk more than 10,000 people are employed in tourism related roles (either part-time or full-time) and that tourism is worth more than £484m to the area annually.

That figure has been growing year on year according to previous annual reports, from £415m in 2012, £434m in 2013 and £470m in 2014. This equates to more than a 16% increase across four years. During that same time period, the number of full time equivalent jobs in the sector has increased from 6,550 to 7,831, a rise of nearly 20%.

With more people visiting the area the sector supports local shops, pubs, cafes and transport services, bringing income to suppliers and producers and fuelling the wider north Norfolk economy.

The report highlights that in 2015 there were 7,950,700 trips to North Norfolk with 7,392,000 day trips and 558,700 staying trips (2,383,000 staying nights).

The report estimates that the value of overnight trips is more than £139m with day trippers spending more than £259m.

North Norfolk District Council spends money on key coastal and countryside tourist attractions and facilities including:

  • Four Blue Flag Beaches at Cromer, Mundesley, Sea Palling and Sheringham
  • Two Seaside Award beaches at East Runton and Wells
  • Council owned assets such as Cromer Pier and Holt Country Park, the latter boasting one of three Green Flags across the district
  • 27 car parks  - 17 at beach or visitor attraction locations
  • Public toilets

Cllr Tom FitzPatrick, Leader of North Norfolk District Council, said: “North Norfolk is a stunning area and personally I believe it’s simply the best part of England.

“We’ve got spectacular beaches, areas of outstanding natural beauty both coastal and inland, and some absolutely fantastic towns and villages for people to enjoy. We recognise the importance of tourism to the district’s economy and it is essential to ensure north Norfolk continues to attract people and welcome them back time and time again.”

Cllr Nigel Dixon, North Norfolk District Council’s Cabinet member for Economic Development and Tourism, said: “Anecdotally lots of people tell me – and I have seen it myself – that our towns and villages are attracting more and more visitors. These statistics back that up and help measure that growth in black and white.

“I’m not surprised that more and more people are waking up to the beauty of our district and deciding to spend their holiday time on our doorstep. North Norfolk is quite simply delightful and inspirational.”

Kayla Dunne, Brand Manager of Visit North Norfolk, said: “Our marketing campaign this year, Nip to North Norfolk, focused on how to enjoy the unique attributes of the north Norfolk coast and countryside, such as big skies, beaches and the Broads National Park, through a series of ‘how to’ films.

“Our campaign has reached a wide audience through TV adverts, radio promotion, PR and a social media campaign, which carries on throughout the winter and spring months, encouraging people to visit the area.”

North Norfolk District Council has supported Visit North Norfolk’s 2016 Nip To Norfolk Campaign to attract more people to the area to enjoy all the pleasures of the English coast – for example how to build a sandcastle, how to catch a crab and how to spot clouds.

And there is a chance for tourism businesses to learn more about the future of north Norfolk tourism on September 28 at a Visit North Norfolk member networking event.

Potential new members are welcome at the event on Wednesday 28th September, from 5pm to 7pm, at Woodland Holiday Park, Trimingham.

Speakers will be Cllr Nigel Dixon, North Norfolk District Council’s Cabinet member for Economic Development and Tourism; Andrew Hird, Chairman of Visit North Norfolk; Kayla Dunne, Brand Manager of Visit North Norfolk; and Pete Waters, Executive Director of Visit East Anglia.

The event will explain how tourism promotion works in north Norfolk, discuss marketing, give details of membership benefits and provide an opportunity to network with other tourism businesses.


Last updated: 26th September 2016