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Date published: 5th April 2017

A funding bid to the Coastal Communities Fund for an ambitious ‘Deep History Coast’ project to showcase North Norfolk’s unique coastal archaeological and historical features and boost the local economy has not been successful.

Despite this disappointing setback North Norfolk District Council remains committed to delivering key elements of the project and to continuing to promote the Deep History Coast vision alongside its partners.

The £2m project proposal was submitted by NNDC, backed by partners including Norfolk County Council and Norfolk Museums Service, for funding from the Coastal Communities Fund. The fund is highly competitive with bids in 2017 totalling twice the funding pot available.

NNDC believes its proposal continues to have significant merit and integrity and will continue to support the further development of the local tourist economy through seeking to provide new facilities and infrastructure. The Council intends to continue working with local partners to establish which elements of the project to take forward and to ensure the idea of the Deep History Coast is taken forward.

Rob Young, Head of Economic and Community Development at North Norfolk District Council, said: “Of course this is deeply disappointing but we know the project idea is good, the application was strong, and the partners behind the proposals remain committed to the concept.

“This is not the end of the road for the project; our coastline has an amazing story to tell and we will continue to explore ways of using that to improve facilities and attract investment to the area.”

The project proposal aims to make the most of the outstanding local discoveries along our coast, such as the West Runton Mammoth, the Happisburgh Handaxe and the ancient footprints found at Happisburgh, to extend the benefits of tourism to new areas and beyond the peak season. It was proposed to use CFC funding to improve visitor facilities, develop a geological resource and to market the area under the name ‘Deep History Coast’.

Dr Robin Hanley, Head of Operations & Learning at Norfolk Museums Service said: “We are very disappointed with the outcome of this bid, but remain determined to continue to explore opportunities to tell the fantastic story of the Deep History Coast working with our Norfolk County Council colleagues from the Trails and Arts teams and our partners at NNDC.”

Last updated: 16th August 2017