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Date published: 14th May 2019

North Norfolk District Council is hosting a series of events to help local businesses learn more about its Deep History Coast project.

Eight events have been set up following the success of an event held in March at Trimingham Village Hall where businesses were given the opportunity to learn more about the Council’s exciting initiative.

Events, where people are welcome to drop in, will take place as follows:

22 May  Weybourne The Ship Inn 9.30am - 10.45am
  Sheringham The Whelk Coppers Tea Rooms 11.30am - 1pm
  Cromer Sticky Earth Cafe 2pm - 3.30pm
23 May Overstrand The Sea Marge Hotel 9.30am - 11am
  Mundesley The Ship Inn 12pm - 1.30pm
24 May Walcott The Lighthouse Pub 9.30am - 11am
  Happisburgh Hill House Pub 12pm - 1.30pm
  Cart Gap Smallsticks Cafe 2pm - 3pm


In 2017, the Council agreed to fund a project to help strengthen the local economy and performance of tourism businesses by attracting visitors to the area throughout the year, making the most of the unique stretch of coastline from Weybourne to Cart Gap. 

The Deep History Coast has so far revealed the most spectacular finds, and with the soft clay cliffs, the area is considered to be the best place to study Ice Age geology in the UK.  Happisburgh is the oldest archaeological site in northern Europe, and West Runton yielded the most complete fossilised mammoth skeleton ever found in the UK.

It is hoped that, with support from local businesses, North Norfolk can claim its position as a storyteller and voice of authority for the emerging, internationally significant and iconic stories of Doggerland and the early occupation of northern Europe, encouraging people to discover its hidden secrets.

The Council is encouraging businesses to sign up as ambassadors for the Deep History Coast, to use the brand, get involved with the app development and to encourage visitors to enjoy what they have to offer from an indulgent cream tea to a welcoming B&B.

Cllr. Sarah Bütikofer, Leader of North Norfolk District Council, said: "The Deep History Coast is an exciting initiative that has huge potential to extend our tourist season and encourage visitors to North Norfolk all year round which will be fantastic for local businesses.

“If you run a local business, particularly in the visitor and hospitality service, these events are a great opportunity for you to get involved and become an Ambassador for the Deep History Coast so I’d encourage you to come along.”

Work is now underway to bring the project to life through a series of activities including a discovery trail that will see 11 monolith style information panels displayed along the 22-mile Deep History Coast.  The Council successfully bid for EU funding to develop an app which will bring the project to life and where users will see what life in Doggerland might have been like through the eyes of a hominin family. 

Further funding has recently been awarded from the Rural Development Programme for England (RDPE) that will enable the Council to make exciting changes to the North Norfolk Information Centre in Cromer.  It is anticipated that a refurbishment will take place in early autumn and will include a Deep History Coast discovery centre that will offer interactive displays, activities and signposting to local museums.

Follow the Deep History Coast on Twitter and like it on Facebook for regular updates.

Last updated: 18th January 2021