Find out about the Tourism Sector Support grant and how to apply.

The North Norfolk Tourism Sector Support Fund will support initiatives, projects and adaptions that will strengthen the resilience of the local visitor economy outside of the summer holiday season. The £175k grant fund, forming part of a wider package of support, will help to ensure the safe operation of our towns, resorts and visitor hotspots.

This grant is open for applications from local organisations and businesses (individually or as a consortium) that have come together to deliver projects that will help attract visitors and customers to local businesses in the District and help businesses to adapt to support trading during the colder months.

What can be funded?

There are two focuses for this grant:

Project and Initiatives

Applicants applying under this strand need to demonstrate how your project will support one or more of the following aims:

  • To attract visitors to the area outside the usual school summer holiday season;
  • To target specific user groups that might have been significantly affected by the COVID pandemic;
  • To encourage collaborative activity amongst local businesses;
  • To benefit businesses in the tourism, hospitality, serviced accommodation and related sectors that comprise the visitor economy and provide significant employment locally, perhaps with consequential benefits to other sectors, such as food production, retail and arts;
  • To help businesses to plan and be more resilient, adaptable, innovative and sustainable in the winter months;
  • To provide, support or promote environmentally sustainable travel to or within destinations.

Winter Adaption

Items to support winter adaptation could include, but are not limited to:

  • Weather-shielding equipment, such as wind breaks;
  • Temporary structures to accommodate increased customer numbers or keep waiting visitors dry or safe (such as awnings or marquees);
  • Improvised waiting areas, reception areas or ticket offices;
  • Online and mobile-based technology to reduce queueing etc. (e.g. ticketing solutions, ordering, payment).

Who can apply?

Applications are welcome from a range of organisations including:

  • Individual businesses
  • Consortium of local businesses
  • Local business organisations (e.g. Chambers of Trade, business forums)
  • Destination Marketing Organisations operating in the locality (Visit North Norfolk and Visit the Broads)
  • Third-sector organisations set up to support the economic well-being of local communities.

How much can I apply for?

Individual projects

Grants are available up to £10,000.

Collaborative projects 

Projects made on behalf of multiple businesses or organisations.

Grants are available up to £20,000.

All projects will require a minimum match from the applicant of 50% of the total project cost (i.e. a maximum grant of £10,000 would be available for a project costing £20,000 or more).

The minimum project value for individual projects is £500.

The minimum project value for collaborative projects is £1000.

There is no maximum project value.


All applicants must evidence that their project meets the following criteria (as appropriate):

  • (Except for winter adaptation projects) the impacts are broader than just an individual business;
  • Initiatives must incorporate sufficient flexibility so that they can adapt to changing circumstances or COVID response provisions e.g. they should not be fixed to a particular point in time;
  • The initiative will support the visitor economy outside the peak summer holiday season (July and August);
  • Projects must have committed their expenditure before 31 March 2021 and have to be completed by 30 June 2021.
  • Projects must contain enough detail to prove how they comply with relevant legislation, regulations and guidelines, especially those in place to prevent the spread of Covid-19 e.g. relating to public health and safety, planning, licencing etc (we will need you to provide further details at the full application stage, as applicable).
  • Projects must incorporate measures that minimise their impact upon the environment
  • Projects must accord and not conflict with the campaigns and strategies of:

How to apply

1.   Complete the Expression of Interest form.

2.   Please send this completed form to 

The closing date for expression of interest is Monday 19 October 2020.

What happens next?

We will then evaluate the expression of interest forms and if you qualify, then you will be invited to complete an application form.

You will need to provide additional information to support your application, for example, final costings and evidence of match funding.

The deadline for the application form is Monday 2 November 2020 at 9am.

Decision Process

A Grant Panel, made up of appointed Members of the Council, will meet on 9 November 2020 to review the final applications and agree on grant awards.

Final decisions will be made by the Head of Economic and Community Development, in consultation with the Cabinet Member for Economic and Career Development.

We will notify you of the decision on your application following the Grant Panel meeting. A Grant Offer Letter, which will include any relevant conditions, will be issued to successful applicants.