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How Bray's Cottage used Go Digital to make running their business easier

If you love artisan food, you may well be a fan of Bray's Cottage Pork Pies, produced by Perfect Pie Ltd in Holt, Norfolk. Owner and founder Sarah Pettegree has built the business up over the last 14 years, from selling at local markets, to supplying delicatessens and pubs across the country. Many customers also also enjoy buying celebration pies with personalised messages, with demand booming in lockdown.

"That's when I finally decided that I had to get on with improving our online shop," explains Sarah.

Getting a Go Digital adviser

"The Go Digital offer of a £500 grant was too good to miss. Then we heard we'd get expert advice from Clare Millar at Whoop Marketing and the offer got a whole lot better."

Sarah already knew Clare through the Proudly Norfolk Food and Drink network.

"That meant she understood our business and respected our desire to maintain our reputation for creating premium products. However, she brought a strong commercial perspective to our discussions and acted as a critical friend when it came to our brand building."

"I'm not afraid of technology, but digital marketing is so important that you really need expert guidance. Clare showed me how to make better use of email marketing to keep in touch with our loyal customers."

Seeing success

"I was concerned about being too pushy, but it turns out they really want to hear from us - particularly if we are launching a new product or partnering with a new stockist."

Clare's detailed audit and action plan helped Sarah think through the process of improving the online shopping experience.

"Our website had just grown since we set it up in 2007, and I knew we had to do something to update it, but I didn't know where to start" says Sarah.

"Clare gave me the knowledge, confidence and encouragement to put our ideas into action."

"We have since invested the Go Digital grant and our own money in improving the look and feel of the mail-order side of the business. That is attracting new retail and wholesale customers and strengthening our reputation with our loyal fans.

Overall, Go Digital is one of the best projects of its kind, with a refreshing lightness of touch when it comes to paperwork."

"I'd encourage every small business in Norfolk to apply!"

Find out more

Visit Norfolk County Council's Go Digital case studies page for more local success stories.

 


Last updated: 23rd March 2022